SEO Site Audit

In every SEO conference I attend there must be multiple site clinic sessions. Webmasters and business owners ask questions to a bunch of SEO gurus. What I noticed is that there is no process or structured methodology to Audit a site. Also i noticed that most of webmasters/business owners are not very familiar with SEO or Coding. That’s why I created this comprehensive list of SEO check points for any site webmaster or business owner to SEO-Audit their site in an easy way:

for more details check 45+ Check Points for a Comprehensive SEO Site Audit

Code:

#	Detection	Tool	Importance
1	DTD (Document Type Definition):	Web Developer Toolbar	*
2	Obsolete or Deprecated HTML:	Web Developer Toolbar	*
3	Frames/IFrames Check:	Web Developer Toolbar	* * *
4	Forms:	Manual	* * * * *
5	H1 Heading Tags	Web Developer Toolbar	* *
6	Heading Tags Structure	Web Developer Toolbar	* *
7	Image Maps	Manual.	* * *
8	External CSS File	Web Developer Toolbar Or Manual	* * * *
9	JavaScript	Web Developer Toolbar	* * * *
10	JavaScript Links	Manual	* * * *
11	DHTML Menus	Manual	* * * *

Meta Data

#	Detection	Tool	Importance
12	Page Title	Google Webmaster Tools	* * * * *
13	Meta Description	Google Webmaster Tools	* * *
14	Meta Keywords	Google Webmaster Tools	* * *
15	Robots Meta Tags	Google Webmaster Tools Robots.txt Syntax Checker	* * *

Content

#	Detection	Tool	Importance
16	Length	Manual	* * * * *
17	Onsite Duplicate Content	Google Webmaster Tools	* * *
18	Flash Objects	Manual	* * *

URLs

#	Detection	Tool	Importance
19	Dynamic URLs	Manual	* * * *
20	Redirect Attacks	Manual	* * *
21	Sort-By Links	Manual	* * * *
22	Session IDs	Manual	* * * *

Navigation & Site Architecture

#	Detection	Tool	Importance
23	Home Page Link & Logo	Manual	* * * * *
24	Sub-Directories	Manual	* * * *
25	Top Navigation Links	Manual	* * * *
26	Navigation Consistency	Manual	* * * *

Duplicate Content & Canonicalization

#	Detection	Tool	Importance
27	Canonicalization: domain.com vs. www.domain.com	Manual	* * *
28	Canonicalization: Home Page/ Section Pages	Manual	* * * *
29	HTTPS Link Split	Manual	* * * *

Other

#	Detection	Tool	Importance
30	Home Page: PageRank 0 or Not Available	Manual	* * * * *
31	Robots.txt File	Manual	* * * * *
32	Visibility	Manual	* * * * *
33	XML Spider Sitemap	Manual	* * * *
34	HTML Site Map	Manual	* * * *
35	Custom 404 Page	Manual	* * *
36	Popup Windows	Manual	* *
37	Page Size	Manual	* * *
38	Check Server Header (server response)	Tool	* * *
39	Accessibility	Manual	* * *
40	Number of Links on a Page	Manual	* * *
41	Broken Links	W3C Link Checker OR Xenu Link Sleuth	* * *
42	Code to Text Ratio	SEO Chat	* * *
43	Other File Types	Manual	* * *

Avoid

#	Detection	Tool	Importance
44	Meta Refresh	Manual	* * * * *
45	Hidden Text	Manual	* * * * *
46	Hidden Links	Manual	* * * * *
47	Spamming	Manual	* * * * *
48	Over Optimization	Manual	* * * * *

I hope this list is helpful; I will keep updating this list and adding more check points.