SEO Site Audit

In every SEO conference I attend there must be multiple site clinic sessions. Webmasters and business owners ask questions to a bunch of SEO gurus. What I noticed is that there is no process or structured methodology to Audit a site. Also i noticed that most of webmasters/business owners are not very familiar with SEO or Coding. That’s why I created this comprehensive list of SEO check points for any site webmaster or business owner to SEO-Audit their site in an easy way:

for more details check 45+ Check Points for a Comprehensive SEO Site Audit

Code:

#DetectionToolImportance
1DTD (Document Type Definition):Web Developer Toolbar*
2Obsolete or Deprecated HTML:Web Developer Toolbar*
3Frames/IFrames Check:Web Developer Toolbar* * *
4Forms:Manual* * * * *
5H1 Heading TagsWeb Developer Toolbar* *
6Heading Tags StructureWeb Developer Toolbar* *
7Image MapsManual.* * *
8External CSS FileWeb Developer Toolbar
Or Manual
* * * *
9JavaScriptWeb Developer Toolbar* * * *
10JavaScript LinksManual* * * *
11DHTML MenusManual* * * *

Meta Data

#DetectionToolImportance
12Page TitleGoogle Webmaster Tools* * * * *
13Meta DescriptionGoogle Webmaster Tools* * *
14Meta KeywordsGoogle Webmaster Tools* * *
15Robots Meta TagsGoogle Webmaster Tools
Robots.txt Syntax Checker
* * *

Content

#DetectionToolImportance
16LengthManual* * * * *
17Onsite Duplicate ContentGoogle Webmaster Tools* * *
18Flash ObjectsManual* * *

URLs

#DetectionToolImportance
19Dynamic URLsManual* * * *
20Redirect AttacksManual* * *
21Sort-By LinksManual* * * *
22Session IDsManual* * * *

Navigation & Site Architecture

#DetectionToolImportance
23Home Page Link & LogoManual* * * * *
24Sub-DirectoriesManual* * * *
25Top Navigation LinksManual* * * *
26Navigation ConsistencyManual* * * *

Duplicate Content & Canonicalization

#DetectionToolImportance
27Canonicalization: domain.com vs. www.domain.comManual* * *
28Canonicalization: Home Page/ Section PagesManual* * * *
29HTTPS Link SplitManual* * * *

Other

#DetectionToolImportance
30Home Page: PageRank 0 or Not AvailableManual* * * * *
31Robots.txt FileManual* * * * *
32VisibilityManual* * * * *
33XML Spider SitemapManual* * * *
34HTML Site MapManual* * * *
35Custom 404 PageManual* * *
36Popup WindowsManual* *
37Page SizeManual* * *
38Check Server Header (server response)Tool* * *
39AccessibilityManual* * *
40Number of Links on a PageManual* * *
41Broken LinksW3C Link Checker
OR Xenu Link Sleuth
* * *
42Code to Text RatioSEO Chat* * *
43Other File TypesManual* * *

Avoid

#DetectionToolImportance
44Meta RefreshManual* * * * *
45Hidden TextManual* * * * *
46Hidden LinksManual* * * * *
47SpammingManual* * * * *
48Over OptimizationManual* * * * *

I hope this list is helpful; I will keep updating this list and adding more check points.

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