John Shehata
Audience Growth Consultant

John Shehata is the CEO and Founder of NewzDash (Real-Time News SEO Software) & GDdash (Google Discover Analytics and Optimization), founder of NESS (News and Editorial SEO Summit), and the former Vice President of Audience Development Strategy at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations for 16 premium brands (Wired, Vanity Fair, Vogue, The New Yorker, GQ, etc.).

John Shehata is a highly experienced audience growth consultant with over 25 years of expertise in the digital marketing space and search engine optimization (SEO) working with top national brands and fortune 500 companies.

NewzDash is the award recipient of the Best SEO Software Globally, US and Europe.

NewzDash is a comprehensive News & Editorial SEO news dashboard designed to boost the visibility and traffic of publishers and news sites on Google’s various platforms, including Search, Top Stories, and Google News. It achieves this by tracking trends in near real-time, offering reports on rankings, and providing immediate SEO recommendations. The platform is equipped to track international, national, local, and niche news, and it monitors competitors’ editorial strategies and authority, offering actionable insights.

John Shehata is the Contributing Author of The Art of SEO: Mastering Search Engine Optimization 3rd edition.

John Shehata was recently recognized as one of The 10 Most Influential SEO Experts of 2022 by USA Today Listwire.

John’s previous leadership roles include serving as the Global Vice President of Audience Development Strategy at Condé Nast. In this capacity, he led a team of over 100 experts responsible for SEO, Social Media Strategy, Audio Growth, Organic Partnerships, Innovation, and Email Strategy for all 60 brands across 11 international markets.

Prior to that, John Shehata was the Executive Director of Search, Social Media at Disney ABC TV Group. He led SEO and social strategies for ABC News, ABC TV, Oscars, and Disney Channels, and worked closely with all TV shows, such as GMA, Nightline, 20/20, World News, and others.

Prior to Disney, John served as the director of SEO and Social Media for Advance Local, where he established and led the SEO and Social Media teams for all their digital brands and trained all the news sites and newspapers edit teams on best online search/social practices.

At Advance Local, Shehata established SEO for 35 local Newspapers and 15 local news sites.

Apart from his impressive leadership roles, John Shehata is also the founder of, a leading News & Editorial SEO platform that helps publishers boost their traffic and visibility in Google Search Top Stories and Google News. John also launched the first News-SEO Conference, NESS , which has an average attendance of 700+ attendees from 56 countries.

John Shehata is widely recognized for his SEO strategies for News and Technical SEO. He has built multiple SEO products, written several articles, and continued to speak at conferences that focus on SEO and Social Media.

John Shehata’s extensive experience and expertise in the digital marketing space and search engine optimization have made him a highly sought-after consultant. He continues to work with top-tier companies to help them grow their audience and improve their online visibility.

In addition to his work as a consultant, John also stays active in the SEO community by speaking at conferences and sharing his knowledge and insights through his writing. His contributions have helped shape the industry and have made him a respected voice in the SEO and digital marketing communities.

In 2014, John founded and in 2021 to help News-SEOs and Edit teams boost their visibility in Google News and Discover.

John provides regular training to NYU Journalism Institute students and is a frequent speaker at many international conferences.

John launched NESS in 2021; the first specialized SEO Conference for news publishers. It has over 700 attendees from 55 countries.

Throughout his career, John optimized 100s of news and enterprise sites like:

ABC News, Good Morning America (TV), ESPN, Vogue, GQ, New Yorker, The Atlantic, Fast Company, Oscars, Reddit, Disney, Fandom, Game Spot, The Sporting News, and many more.


“Just when I started working with Shehata, this is when I started to realize that SEO is really important tool for the project of producing work that is good for society.”

– Nicholas Thompson
CEO, The Atlantic
former editor-in-chief, WIRED.

Contact John Shehata