I’m John – Audience Development & Growth Strategist
John Shehata is The Global Vice President of Audience Development Strategy & Partnerships at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations, Audio Growth, Innovation, and Organic Partnerships for all Condé Nast premium brands (Wired, Epicurious, Glamour, Vanity Fair, Vogue, The New Yorker, GQ, etc.).
John has 23+ years of experience in the digital marketing space working with top national brands and fortune 500 companies.
Previously, John was the Executive Director of Search, Social Media at Disney ABC TV Group. Shehata lead SEO and Social Media Strategies for ABC News, ABC TV, The Oscars, and Disney Channels. He worked closely with all TV shows including Good Morning America, Nightline, 20/20, World News, etc.
In his long career focusing on editorial SEO and Social Strategy, John has trained over 1000+ writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping Search and Social channels top of mind. John Also speaks frequently at NYU Publishing Institute.
Prior to Disney, Shehata was the director of SEO and Social Media for Advance Local. Shehata established and led the SEO and Social Media teams for all their local digital brands (NJ.com. al.com, Cleveland.com, MLive.com, NOLA.com, etc.) and trained all the news sites and newspapers edit teams on best online search/social practices.
John is the founder of NewzDash.com – a leading News SEO Platform helping publishers and SEOs boost their visibility in Google. He is also the founder of GDdash.com – The Only Google Discover Natural Language Processing Analytics Tool – and NewsSEO.io – The largest News SEO Slack Community – and NESS – The first News SEO Conference.
“Growth is not convoluted or magical. It’s very simple: Measure, Test and Experiment.”
Chamath Palihapitiya – VC and former VP of User Growth at Facebook