John Shehata has developed many SEO tools through out his career, most of which for the companies he is working for. He also helped many SEO tool providers with feedback to help improve their tools.

Shehata also founded multiple tools and communities to help the SEO and the Publishing community.

NewzDash is a News & Editorial SEO tool that helps publishers and news sites boost their visibility and traffic in Google Search Top Stories and Google News by tracking trends in near real-time, reporting on rankings, and providing instant SEO recommendations.

GDdash is the first SEO tool that analyzes Google Discover Traffic based on NLP (Natural Language Processing) and provide site owners recommendations on content categories, topics, entities and concepts.

NESS – News and Editorial SEO Summit – is the first event dedicated exclusively to all things SEO for news publishers. Visibility in Google’s ecosystem is a crucial source of readers for all online publishers, and information about how to maximize this can be hard to find. is the largest FREE online collaboration community on SLACK for all SEOs, Audience Development and editorial teams working for publishers, news and media sites.. Share notes, ask questions and join discussions with hundreds of industry experts. It is one of the most engaged online News SEO community on the web. Members of News SEO are able to access the wealth of knowledge from other members through our ‘News SEO’ Slack Channel. News SEO Community is provided by