I’m John – Audience Development & Growth Strategist
John Shehata is Vice President of Audience Development Strategy at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations for 16 premium brands (Wired, Epicurious, Glamour, Vanity Fair, Vogue, The New Yorker, GQ, etc.). John has 18+ years of experience in the digital marketing space working with top national brands and fortune 500 companies.
Previously, John was the Executive Director of Search, Social Media at Disney ABC TV Group. Shehata lead SEO and social strategies for ABC News, ABC TV, The Oscars, and Disney Channels. He worked closely with all TV shows including Good Morning America, Nightline, 20/20, World News, etc.
In his long career focusing on editorial SEO and Social Strategy, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and Social Media and how to write news while keeping Search and Social channels top of mind.
Prior to Disney, Shehata was the director of SEO and Social Media for Advance Local. Shehata established and led the SEO and Social Media teams for all their digital brands (NJ.com. al.com, Cleveland.com, MLive.com, NOLA.com, etc.) and trained all the news sites and newspapers edit teams on best online search/social practices.
Shehata recently launched a new News SEO tool, NewzDash.com. NewzDash is a News SEO Dashboard that tracks International, National and Local News near real-time and provides insights to help publishers and news sites boost their SEO rankings and visibility in Google News and Google Web.